The Drastic Effect of Google Panda Update on Search Rank of Websites

If you have a business website which may be currently experiencing problems in terms of searchability and ranking in search engine results pages or SERPs, chances are it has been affected by Google’s Google panda update.  Presented to the public in February 2011, Google panda is among Google’s biggest changes in its algorithm, specifically tasked to discovering and easing out websites of supposedly low quality from the SERPs.

Through Google panda, Google aims to provide its users with search results having relevant, unique, as well as original content, thereby leaving their clients with a much improved search experience.  Low rankings in results pages await websites which duplicate, farm, scrape, use or have for bulk of their contents syndicated materials from other sources.  Google is practically showing how tired it is of spammy copycat webpages and websites.  Thus, website owners better get their acts together unless they want to be booted out of the searches of Google clients.  With Google panda now in use, websites using autoblogging software should now reconsider their bad search engine optimization tactics.  SERPs are now free of websites with unoriginal or irrelevant content in their top 10 to 20 results.  With Google Google panda in place, users now see more relevant content created by original authors.

With the advent of this new algorithm, are you worried about the future of your business website?  If you are like most business websites which offer better content than, let’s say, websites for hobbies and other interests, then you likely produce high-quality and original website content with high relevance to your niche.  With the coming of Google panda, you should have observed a great improvement in your rankings.  Meanwhile, if your website uses content, however small, provided by external web sources, Google panda may have possibly affected your business presence online.  For Google, legitimate-sourced content and scraped or stolen content are one and the same duplicates.  Moreover, you should be alert on any decrease in your rankings if you are among the numerous small business websites whose profits taken from advertising revenue rely on high rankings in SERPs.  Low rankings will likely lead to low revenue on your Adsense or traffic-related programs in your website.

What then should you do to avoid being negatively affected by Google panda?  You are advised to ensure that your web content should be original instead of being an aggregate of contents from other websites.  Your information or videos in your website should be presented with lots of information and strengthened by an authoritative voice or stance.  Your navigation structure should be clear and simple, leading to easier navigation for search engines as well as your target audience.  Your website content should be of great value as well as relevance to your targeted clients.  Lastly, the advertisements on your website should be reduced.  You can prevent any remaining advertisements from obstructing the main content by placing these at the end or by the side of the content, be these textual or visual.

With Google panda update posing possible negative effects on websites which feature duplicate content, even legitimate sites now have to consider coming up with their own content instead of using RSS feeds via content aggregators.

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