SEO Case Studies – How To Use Video To Increase Internet Presence

Successful SEO work is well documented by detailed SEO case studies which are readily available online.  Reputable SEO consulting services companies usually post their successful SEO campaigns on their websites.  These SEO case studies highlight certain SEO methods used to rank certain websites.  One good example of an SEO case study report with ranking results and methodology highlights the rapid rise of a company named Eastern Nomad.

Eastern Nomad is a well-established construction company that has been designing, building, and installing building solutions for its customers for over 30 years.  What were some of the challenges faced by Eastern Nomad?  Eastern Nomad wanted to break into the construction of “more permanent” buildings. It is already a leader in the portable building space, but wanted to enter another area of construction to increase profitability. Eastern Nomad wanted to keep its position as a market leader in the construction of traditional shed style buildings, but at the same time it wanted to be known in the area of modular building construction. For this, Eastern Nomad needed to drive relevant traffic to its website and be on the top 10 search engine results.

What Eastern Nomad did was choose one of the top SEO consulting Services Company and created an SEO marketing campaign with their assistance.  The SEO consultants recommended a solution that helped Eastern Nomad cater to customers who wanted temporary or shed style buildings as well as those who wanted a more permanent structure.  The SEO company helped create a website called www.siteshedsales.com.au, for Eastern Nomad. The website featured an auction system for selling existing portable building stock, which saved the company time and money, compared to the traditional methods of auctioning off buildings.  Best practices for search engine optimisation were implemented for the website, such as keyword research and link building. It took only two months since the website went live for the ranking positions to climb.  When that started to happen, the volume of building stock to be sold or auctioned off also increased.

The SEO consulting Services Company also helped Eastern Nomad produce videos about the advantages of modular buildings. The videos were designed to appeal to private schools in the New South Wales region. They are also a more interactive way of providing information and sending the marketing message to target customers. The videos are posted on the website and are available on DVD as well. The DVD’s were particularly effective in Eastern Nomad’s promotional displays.  The videos are made even more accessible to the general public by its presence on YouTube. Eastern Nomad tops the search results in YouTube for its keyword phrases.

The SEO company who handled this campaign made it a point to understand their clients’ needs and help them achieve their goals. With Eastern Nomad, the implementation of their recommended solution resulted in a more than 200 percent increase in website traffic through general search clicks.  The SEO techniques implemented for the website proved effective in increasing Eastern Nomad’s Internet presence and driving more traffic to the website. On the whole, Eastern Nomad is very satisfied with the way their marketing, both online and offline, are integrated, resulting in more sales.  This is just one of the many SEO case studies that serve as a good example for businesses just starting up or looking to expand.

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